Work Classification Guide
This guide helps classify incoming work to determine the appropriate process and level of ceremony required.
The Three Categories
All work at Path2Response falls into one of three categories:
| Category | Description | Process | Approval |
|---|---|---|---|
| Initiative | Strategic, high-impact, cross-functional projects | Full Stage-Gate (6 stages, 5 gates) | Executive Team |
| Non-Initiative | Enhancements, medium features, client requests | Streamlined PROD flow | COO + CTO |
| Operational | Bug fixes, maintenance, small tweaks | Direct to PATH | Development Lead |
Key principle: PATH Epic Requirements apply to Initiatives and Non-Initiatives. Operational work can go directly to PATH with a clear problem statement and acceptance criteria.
Initiative
Initiatives are strategic projects that require full Stage-Gate process with executive oversight.
Qualification Criteria
An issue qualifies as an Initiative if it meets any of these criteria:
| Criteria | Examples |
|---|---|
| Executive-level requester | CEO, COO, CFO, CRO requests a new capability |
| Strategic importance | Aligns with company strategy, enters new market |
| Significant revenue impact | Affects multiple clients, opens new revenue stream |
| High risk | Revenue risk, compliance risk, strategic risk |
| Cross-functional | Requires multiple teams (Engineering, Data Science, Sales, Production) |
| Large investment | Significant development effort, external costs |
Process
Initiatives follow the full Stage-Gate Process:
- Stage 1: Ideation — Problem validation, business case, success metrics
- Gate 1 — Executive approval to proceed to planning
- Stage 2: Planning — User stories, MVP scope, dev estimates
- Gate 2 — Executive approval to proceed to development (PROD → PATH handoff)
- Stage 3: Development — Build, test, deploy
- Gate 3 — Executive approval to proceed to testing
- Stage 4: Testing — Pilot, feedback, iteration
- Gate 4 — Executive approval to proceed to launch
- Stage 5: Launch — GTM execution, training, rollout
- Gate 5 — Executive approval to close
- Stage 6: Review — Metrics analysis, lessons learned, closure
Examples
- New product offering (e.g., Digital Modeled Audiences)
- Major platform capability (e.g., real-time scoring engine)
- Strategic partnership integration
- Compliance or security initiative with company-wide impact
Non-Initiative
Non-Initiatives are meaningful work that requires Product Management involvement but not full executive gate approvals.
Qualification Criteria
An issue qualifies as a Non-Initiative if it meets all of these criteria:
| Criteria | Description |
|---|---|
| Department/team requester | Not executive-level, typically operational need |
| Operational improvement | Enhances existing capability, isolated impact |
| Low risk | Reversible, limited blast radius |
| Limited scope | Primarily Eng/DS/PM involvement |
| Normal investment | Fits within regular backlog capacity |
Process
Non-Initiatives follow a streamlined PROD flow:
- PROD triage — Classify, validate need
- Pre-development — Requirements, acceptance criteria (must meet PATH Epic Requirements)
- Convert to PATH — Hand off to Development
- Development — Build, test, deploy
- Post-development — Training, documentation (scaled to size)
Key difference from Initiatives: No executive gate approvals required. COO + CTO provide oversight. Monthly reporting to executives for visibility.
PATH Epic Requirements Still Apply
Even though Non-Initiatives have streamlined approval, the work must still meet all PATH Epic Requirements before entering PATH:
- The “Why?” — Problem from persona’s perspective
- Acceptance Criteria — Clear, testable, binary
- Source of Truth — Where data comes from
- Impact Analysis — Effects on other systems
- Priority & Stakeholders — Business value, who accepts
- Release Parameters — Patch ASAP or standard release
Examples
- New report or dashboard for internal users
- Enhancement to existing product feature
- Client-specific customization
- Process automation for Production team
- Data quality improvement
Operational
Operational work is routine technical work that can go directly to PATH with minimal ceremony.
Qualification Criteria
An issue qualifies as Operational if it meets all of these criteria:
| Criteria | Description |
|---|---|
| Clear and contained | Scope is obvious, no discovery needed |
| Low risk | No strategic impact, easily reversible |
| Technical in nature | Development can assess and execute independently |
| No cross-team coordination | Doesn’t require PM, Sales, or Production involvement |
Process
Operational work follows a direct PATH flow:
- PATH triage — Validate it’s a bug or clear technical task
- Development Scrum Process — Prioritize, implement, test, deploy
- Done — No post-development activities required
Key difference: No PROD involvement required. Development Lead (John Malone) owns triage and prioritization.
Minimum Requirements
Even Operational work needs:
- Clear problem statement — What’s broken or what needs to change
- Acceptance criteria — How do we know it’s fixed/done
Full PATH Epic Requirements are not required.
Examples
- Bug fixes and defect resolution
- Dependency updates and security patches
- Performance optimization (when scope is clear)
- Technical debt cleanup
- Configuration changes
- Documentation updates
- Routine data updates
Decision Flowchart
Use this flowchart to classify incoming work:
New Issue Arrives
│
▼
Is it a bug or clear technical task? ─── Yes ──→ OPERATIONAL
│ (Direct to PATH)
No
│
▼
Does it meet Initiative criteria? ─── Yes ──→ INITIATIVE
(Executive requester, strategic, (Full Stage-Gate)
high risk, cross-functional, large)
│
No
│
▼
NON-INITIATIVE
(Streamlined PROD flow)
Quick Classification Questions
Ask these questions to quickly classify work:
- “Is this a bug or obvious technical fix?” → If yes, likely Operational
- “Did an executive request this?” → If yes, likely Initiative
- “Does this affect company strategy or multiple departments?” → If yes, likely Initiative
- “Is this a routine enhancement or improvement?” → If yes, likely Non-Initiative
Escalation and Reclassification
Work can be reclassified as scope becomes clearer:
| From | To | Trigger | Who Decides |
|---|---|---|---|
| Operational | Non-Initiative | Scope grows, needs PM involvement | Development Lead |
| Non-Initiative | Initiative | Strategic importance discovered, exec attention needed | COO |
| Initiative | Non-Initiative | Scope reduced, strategic importance diminished | COO |
Reclassification is normal. Initial classification is based on available information. As work progresses, reclassification ensures the right process is applied.
Summary Table
| Aspect | Initiative | Non-Initiative | Operational |
|---|---|---|---|
| Requester | Executive | Department/Team | Anyone |
| Impact | Strategic, company-wide | Isolated, operational | Technical only |
| Risk | High | Low-Medium | Low |
| Teams | Cross-functional | Eng/DS/PM | Development only |
| Process | Stage-Gate (6 stages) | Streamlined PROD | Direct to PATH |
| Approval | Executive Team | COO + CTO | Development Lead |
| PATH Epic Req | Full | Full | Minimal |
| Post-dev work | Full GTM | Scaled | None |
Related Documentation
- PROD-PATH Process — How PROD and PATH interact
- Stage-Gate Process — Full Initiative process
- PATH Epic Requirements — What “ready for development” means