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Work Classification Guide

This guide helps classify incoming work to determine the appropriate process and level of ceremony required.


The Three Categories

All work at Path2Response falls into one of three categories:

CategoryDescriptionProcessApproval
InitiativeStrategic, high-impact, cross-functional projectsFull Stage-Gate (6 stages, 5 gates)Executive Team
Non-InitiativeEnhancements, medium features, client requestsStreamlined PROD flowCOO + CTO
OperationalBug fixes, maintenance, small tweaksDirect to PATHDevelopment Lead

Key principle: PATH Epic Requirements apply to Initiatives and Non-Initiatives. Operational work can go directly to PATH with a clear problem statement and acceptance criteria.


Initiative

Initiatives are strategic projects that require full Stage-Gate process with executive oversight.

Qualification Criteria

An issue qualifies as an Initiative if it meets any of these criteria:

CriteriaExamples
Executive-level requesterCEO, COO, CFO, CRO requests a new capability
Strategic importanceAligns with company strategy, enters new market
Significant revenue impactAffects multiple clients, opens new revenue stream
High riskRevenue risk, compliance risk, strategic risk
Cross-functionalRequires multiple teams (Engineering, Data Science, Sales, Production)
Large investmentSignificant development effort, external costs

Process

Initiatives follow the full Stage-Gate Process:

  1. Stage 1: Ideation — Problem validation, business case, success metrics
  2. Gate 1 — Executive approval to proceed to planning
  3. Stage 2: Planning — User stories, MVP scope, dev estimates
  4. Gate 2 — Executive approval to proceed to development (PROD → PATH handoff)
  5. Stage 3: Development — Build, test, deploy
  6. Gate 3 — Executive approval to proceed to testing
  7. Stage 4: Testing — Pilot, feedback, iteration
  8. Gate 4 — Executive approval to proceed to launch
  9. Stage 5: Launch — GTM execution, training, rollout
  10. Gate 5 — Executive approval to close
  11. Stage 6: Review — Metrics analysis, lessons learned, closure

Examples

  • New product offering (e.g., Digital Modeled Audiences)
  • Major platform capability (e.g., real-time scoring engine)
  • Strategic partnership integration
  • Compliance or security initiative with company-wide impact

Non-Initiative

Non-Initiatives are meaningful work that requires Product Management involvement but not full executive gate approvals.

Qualification Criteria

An issue qualifies as a Non-Initiative if it meets all of these criteria:

CriteriaDescription
Department/team requesterNot executive-level, typically operational need
Operational improvementEnhances existing capability, isolated impact
Low riskReversible, limited blast radius
Limited scopePrimarily Eng/DS/PM involvement
Normal investmentFits within regular backlog capacity

Process

Non-Initiatives follow a streamlined PROD flow:

  1. PROD triage — Classify, validate need
  2. Pre-development — Requirements, acceptance criteria (must meet PATH Epic Requirements)
  3. Convert to PATH — Hand off to Development
  4. Development — Build, test, deploy
  5. Post-development — Training, documentation (scaled to size)

Key difference from Initiatives: No executive gate approvals required. COO + CTO provide oversight. Monthly reporting to executives for visibility.

PATH Epic Requirements Still Apply

Even though Non-Initiatives have streamlined approval, the work must still meet all PATH Epic Requirements before entering PATH:

  1. The “Why?” — Problem from persona’s perspective
  2. Acceptance Criteria — Clear, testable, binary
  3. Source of Truth — Where data comes from
  4. Impact Analysis — Effects on other systems
  5. Priority & Stakeholders — Business value, who accepts
  6. Release Parameters — Patch ASAP or standard release

Examples

  • New report or dashboard for internal users
  • Enhancement to existing product feature
  • Client-specific customization
  • Process automation for Production team
  • Data quality improvement

Operational

Operational work is routine technical work that can go directly to PATH with minimal ceremony.

Qualification Criteria

An issue qualifies as Operational if it meets all of these criteria:

CriteriaDescription
Clear and containedScope is obvious, no discovery needed
Low riskNo strategic impact, easily reversible
Technical in natureDevelopment can assess and execute independently
No cross-team coordinationDoesn’t require PM, Sales, or Production involvement

Process

Operational work follows a direct PATH flow:

  1. PATH triage — Validate it’s a bug or clear technical task
  2. Development Scrum Process — Prioritize, implement, test, deploy
  3. Done — No post-development activities required

Key difference: No PROD involvement required. Development Lead (John Malone) owns triage and prioritization.

Minimum Requirements

Even Operational work needs:

  • Clear problem statement — What’s broken or what needs to change
  • Acceptance criteria — How do we know it’s fixed/done

Full PATH Epic Requirements are not required.

Examples

  • Bug fixes and defect resolution
  • Dependency updates and security patches
  • Performance optimization (when scope is clear)
  • Technical debt cleanup
  • Configuration changes
  • Documentation updates
  • Routine data updates

Decision Flowchart

Use this flowchart to classify incoming work:

New Issue Arrives
        │
        ▼
Is it a bug or clear technical task? ─── Yes ──→ OPERATIONAL
        │                                         (Direct to PATH)
        No
        │
        ▼
Does it meet Initiative criteria? ─── Yes ──→ INITIATIVE
(Executive requester, strategic,              (Full Stage-Gate)
 high risk, cross-functional, large)
        │
        No
        │
        ▼
                    NON-INITIATIVE
                    (Streamlined PROD flow)

Quick Classification Questions

Ask these questions to quickly classify work:

  1. “Is this a bug or obvious technical fix?” → If yes, likely Operational
  2. “Did an executive request this?” → If yes, likely Initiative
  3. “Does this affect company strategy or multiple departments?” → If yes, likely Initiative
  4. “Is this a routine enhancement or improvement?” → If yes, likely Non-Initiative

Escalation and Reclassification

Work can be reclassified as scope becomes clearer:

FromToTriggerWho Decides
OperationalNon-InitiativeScope grows, needs PM involvementDevelopment Lead
Non-InitiativeInitiativeStrategic importance discovered, exec attention neededCOO
InitiativeNon-InitiativeScope reduced, strategic importance diminishedCOO

Reclassification is normal. Initial classification is based on available information. As work progresses, reclassification ensures the right process is applied.


Summary Table

AspectInitiativeNon-InitiativeOperational
RequesterExecutiveDepartment/TeamAnyone
ImpactStrategic, company-wideIsolated, operationalTechnical only
RiskHighLow-MediumLow
TeamsCross-functionalEng/DS/PMDevelopment only
ProcessStage-Gate (6 stages)Streamlined PRODDirect to PATH
ApprovalExecutive TeamCOO + CTODevelopment Lead
PATH Epic ReqFullFullMinimal
Post-dev workFull GTMScaledNone