Segment Description
Marketers & Growth Strategists Brand marketers focused on expanding reach and impact Agency Growth Strategists Agencies delivering enhanced client results Fundraising Leaders Nonprofit directors focused on donor acquisition
Vertical Focus Areas
Catalog Marketing Traditional catalog retailers Direct-to-Consumer (DTC) Subscription services, supplements, health & beauty Multi-channel Retail Brands with both online and offline presence Apparel & Outdoor Clothing, gear, outdoor goods Home Furnishings Furniture, decor, home goods Collectibles & Specialty Niche product categories Footwear & Jewelry Fashion accessories Food & Gift Specialty food, gift items
Vertical Examples
Humanitarian International relief organizations Political/Advocacy PACs, advocacy groups, human rights Faith-Based Religious organizations Health & Women’s Health advocacy, women’s causes Cultural/Educational Museums, educational institutions Animal Welfare Animal rights, shelters
Vertical Focus
Financial Services High-intent lead generation Insurance Policy acquisition Home Warranty Service contract marketing Home Security Security system sales Home Services Contractors, maintenance Travel Tourism, hospitality
Full-service direct marketing agencies
Digital marketing agencies
Nonprofit-focused agencies
Performance marketing agencies
Client Type Campaign Results
Humanitarian Organization Postcard campaign 16% response increase, 152% ROI General Nonprofit Direct mail + Connected TV 21% lift when adding CTV to direct mail Various Comparison to other sources Double response rates vs. other providers
Client Type Solution Results
Outdoor Apparel Retailer Path2Optimize 100% performance improvement High-End Home Furnishings Audience targeting 60% response rate lift over other providers Education Nonprofit Donor acquisition 127% average gift increase General Digital intent data Up to 60% performance lift General Response rate Up to 192 response rate index
“From a performance perspective, the Path2Response audiences are consistently among the top performers.”
— Director, Full Service Direct Marketing Agency
“The site tag worked! Great results from our tag test for our client in July.”
— Senior Acquisition Planner
“Got our clients returns this morning. Average Gift outstanding. That ROI was the tops by 22%.”
— Account Manager of Acquisition Services
“[Path2Response delivers] double response rates compared to other sources.”
— Direct Marketing Manager
97% client retention rate — indicating high satisfaction and ongoing value delivery.
Donor acquisition modeling
Multichannel donor targeting
Lapsed donor reactivation
Giving behavior analysis
19 specialized donor categories
Path2Acquisition (custom intent audiences)
Path2Ignite (performance-driven direct mail)
Digital audience targeting
Site visitor reactivation
Lapsed buyer recovery
White-label audience solutions
Client campaign enhancement
Multi-channel deployment
Performance tracking and reporting
Daily campaign capabilities