A comprehensive reference for product management concepts, frameworks, and best practices at Path2Response.
| Document | Description |
|---|
| Role Definitions | Product Management vs. Product Development vs. Project Management — the key distinctions |
| What is Product Management | PM role definition, responsibilities, core competencies, and mindset |
| Product Manager Types | Different PM specializations: Growth, Platform, Technical, Data, B2B, Internal |
| Document | Description |
|---|
| What is Product Development | The “how” — disciplines, processes, methodologies, and team structures |
| Product Development Lifecycle | Stages from ideation to sunset, Double Diamond model |
| Discovery & Research | User research, market analysis, validation techniques |
| Requirements & Specifications | PRDs, user stories, acceptance criteria, INVEST framework |
| Agile & Scrum | Sprint ceremonies, backlog management, estimation |
- Start with Role Definitions to understand PM vs. Development vs. Project Management
- Read What is Product Management
- Understand PM Types to see where you fit
- Learn the Product Lifecycle
- Understand What is Product Development
- Review Role Definitions for clear responsibilities
- Learn Agile & Scrum for working together
- Begin with Discovery & Research
- Write requirements using Requirements Guide
- Use the PRD Template
- Prioritize with Prioritization Frameworks
- Review Go-to-Market Strategy
- Develop Positioning & Messaging
- Use the Launch Checklist
- Track success with Metrics & KPIs
- Review Agile & Scrum
- Use User Story Template
- Follow P2R’s Jira standards in story templates
This knowledge base is tailored for Path2Response’s context:
- Type: B2B data cooperative
- Products: Data products for marketing/audience targeting
- Customers: Nonprofits, agencies, retail brands, DTC companies
- Data product thinking — Quality, freshness, privacy
- B2B go-to-market — Long sales cycles, relationship-driven
- Technical products — Integration complexity, API design
- Compliance — Privacy regulations, SOC 2, data handling
- Multiple personas — User buyers, economic buyers, technical buyers
- Jira: PROD (product) and PATH (engineering) projects
- Confluence: Documentation and wikis
- Salesforce: Customer and pipeline data
This knowledge base is a living document. To contribute:
- Identify gaps or improvements needed
- Create or update documentation
- Keep examples relevant to P2R context
- Maintain consistent formatting
- Inspired by Marty Cagan
- The Lean Product Playbook by Dan Olsen
- Escaping the Build Trap by Melissa Perri
- Continuous Discovery Habits by Teresa Torres
- Obviously Awesome by April Dunford (positioning)
- Reforge (product growth)
- Lenny’s Newsletter
- Product Talk (Teresa Torres)
- Silicon Valley Product Group (SVPG)